This is particularly important for local business, since their Business Profile impacts their local ranking. Setting Up Google My BusinessĮvery business should have a fully optimized and up-to-date Google Business Profile, which is done through your Google My Business account dashboard. Let’s take a look at some of the most useful features, and how you can use them to boost your local SEO. Not only that, it’ll encourage users to get in touch with you and convert, right from the listing itself. With a whole host of new features for you to take advantage of, there’s plenty you can do to ensure this linchpin of local SEO is fully optimized. Leading search experts recently got together to provide their forecasts for local SEO, and several concluded that with more users getting what they want directly from Google’s “walled garden”-of instant answers and Business Profiles-the result is less traffic clicking through to your website and more interactivity with Google.Ĭouple that with further encroachments from paid advertising in the form of Local Service Ads, and it’s clear that local businesses should be doing everything they can to attract organic conversions, whether from the website itself or directly from their Business Profile. Let’s unpack the other benefits together and learn how to connect your Google Ads account to Search Console.This makes it more important than ever to have a well-optimized Business Profile. However, that’s not the only perk of having your Google Ads account linked to Search Console. The main benefit of linking those two together is a bigger and better data set available to work with. Usually it’s just the matter of forgetting to link their Google Ads account to Search Console. There’s no catch in using all the tools available to you, however advertisers often forget one simple step to make the most out of the tools. In fact, it’s better to find tools that work for you specifically and implement them where they are most useful.
There isn’t one universal tool for everyone since every tool does a different thing. These tools are built to enhance and analyze your performance, manage and optimize your campaigns and other important aspects of Google advertising. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance.
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